My Process

I’ve been doing this stuff for ten years now, and I love it!

My process is relatively simple.

I start with the problem. The real problem.

We’ll figure this out together. It may not be what you thought it was.

We’ll look at what your users expect and your business goals so we can get them working in harmony.

I’ll audit your site and your current brand identity.

I’ll suggest a possible solution which should improve your bottom line.

My solution should help you profit by more than it costs to hire me, meaning my work will be an investment (not an expense).

I will create and implement the solution keeping you in the loop, and when you’re satisfied, the job will be complete.

Have a look at my work...

A common solution may have stages similar to those shown below.


Organisation and competitor analysis, market research, user-profiling, audits of your current brand identity, reputation and more.

Information Architecture

Content auditing, curation and planning. Sitemaps, wireframes and user-journey analysis.


Concepts and visual development. Look & feel.


Template build, browser-based site creation & testing.


CMS/admin integration, scripting and technical considerations.

Go Live

Finalisation, bug-checks, go-live.