YourGP is a private medical practice, which used to be called Medicalternative.

I was asked to rethink the brand identity, website and collateral to improve business and prepare for expansion

The newly chosen brand identity had to represent a wide range of private healthcare services, accessibility, convenience, trust and the friendly, approachable nature of the staff.

There was also a large site structure to handle, which meant care and attention to navigational and breadcrumb devices.

As standard, the site is responsive, without compromising on functionality.

The brand identity was extended throughout the clinic from business cards to windowblinds, internal paperwork to external signage and even taxi livery and extensive sets of bespoke photography.

We've already seen an increase in the number of on-line enquiries and business coming through the door.

Our clients now regularly comment on how clean and fresh our website is and the ease in which they can navigate it.

Jacqui Mitchell - Business Manager, YourGP

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